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The S304 incorporates a powerful 4x Optical Zoom Lens in its compact body. Optical zoom keeps images sharp and vivid, from dynamic panoramas to appealing close-ups!
* 35mm camera equivalent |
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| Here's extra zoom convenience: you can double the size of the image at the touch of a button. Zoom up to the equivalent of 280mm in 35mm format. |
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 Included in the Digital Subject Program Selection, the Macro Mode lets you take impressive close-ups from as close as 10cm from the lens, covering a small 5.6 x 7.4cm area. Capture the details of a coin or a watch face, for example.
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| The camera body is designed to provide a sure grip-the right-hand-side curvature makes it easy to hold. The superb handling is complemented by the handsomely finished, high-grade aluminum body. |
| Pushbutton controls for recording and playback are conveniently separated. The simplified layout helps make the whole body compact for easy carrying. |
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Buttons and dials are located for maximum ease of use, taking into account how the camera is actually used. Combined with its compact design, you can operate the camera comfortably. |
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| Thanks to the new LSI chip that is shared with the DiMAGE 7 and 5, operation is fast from the moment the power is turned on. Quick autofocus and fast continuous drive are a few examples. |
You can shoot continuously with short intervals between shots. Thanks to the LSI's fast processing speed, the continuous drive is smooth and fast. |
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